Project: MyBeppu Mobile Application
Client: Mochiron Co Ltd.
Project Background
- Recognizing the challenges faced by foreign residents in accessing local information due to language barriers, Mochiron Co., Ltd. developed the MyBeppu mobile app. Initially launched as a community-focused project, MyBeppu quickly gained attention from Beppu City Hall after winning a prestigious local business competition.
App Features & Community Impact
- MyBeppu provides essential information tailored specifically for foreign residents, including:
- Local government updates
- Emergency alerts
- Job listings
- Event information
- Essential services like SIM card registrations
By partnering closely with Beppu City Hall, Mochiron has ensured the accuracy, relevance, and timeliness of information provided, significantly enhancing community integration and quality of life for foreign residents.
Innovative User Engagement
- The app initially offered content managed solely by administrators but has since evolved to include community-generated content. This new feature empowers registered users to actively contribute valuable information, further strengthening community bonds and engagement.
Strategic Partnerships & Monetization
- Mochiron strategically collaborates with local businesses to introduce their products and services to the foreign community through targeted promotions and notifications within the MyBeppu app. This approach supports the app’s sustainability while offering substantial value to partner businesses and users alike.
Proven Results
- Rapid user growth, with over 1,100 registered users actively using the app.
- Significant improvements in foreign resident satisfaction and integration within Beppu.
- Enhanced collaboration opportunities with local businesses and governmental bodies.
Future Opportunities
- Building on its success, Mochiron Co., Ltd. plans to expand MyBeppu nationwide as the “Mochiron Life App,” aiming to replicate this successful model in cities across Japan, ensuring all foreign residents enjoy seamless access to critical local information.
- Connect with Mochiron Co., Ltd. today to explore how we can leverage technology to enhance community engagement and support your local or international initiatives.
